Modern Business Cards That Stand Out
As your company advances so too should your advertising. Learn how to pick the best modern business cards that will stand out from the competition!
If you think that business cards are a marketing tool of the past, think again.
While the internet makes it easy to connect with business and clients around the globe, 68 percent of junior level professional prefer networking face-to-face. And when networking face-to-face, it’s essential to have a stack of business cards ready to leave a lasting impression on your connections.
Whether you’re just starting your business or looking to boost your marketing strategy, it’s important to have cards ready whenever a networking opportunity arises.
Keep reading to learn how to craft professional, modern business cards that will stand out from the crowd.
Keep it Simple When Making Modern Business Cards
The most important step to designing modern business cards is to keep it simple.
With a space of only 3.5 inches by 2 inches to work with, trying to include too much text, too many images, or a mess of colors will leave it looking messy and unprofessional.
Instead, it’s important to do everything you can to simplify your design ideas. The result will be a business card that doesn’t distract from the information you’re trying to get across.
At the same time, your simple design needs to leave an impression. Going too simple will result in a business card that won’t stand out in the stack of them that your clients or acquaintances already have.
Use the rest of the tips on this list to craft a simple, stunning design that is sure to make an impression on everyone you give it to.
Choose the Right Font
When it comes to creating simple, modern business cards, it can be easy to get caught up in choosing colors, shapes, and images to decorate with.
But keep in mind that the point of your business card is to give the recipient your name and contact information.
That makes choosing the font one of the most important design decisions you’ll make.
The right font will reflect your business’ brand and style, while also giving your business cards a professional look and feel.
Avoid going too fancy.
If no one can read your name and information, your business cards will be useless. But go too simple, and the font may not properly represent your professional business.
Finding a happy medium, and a font that reflects your businesses style will take a little searching. Talk with your business card provider to see what fonts they have available. Or, take to the internet to search for the perfect font from the millions available online.
Rethink Your Brand
If you already have a company brand in place, you’ll want to use it to guide your design decisions for your modern business cards.
But keep in mind that not every element of your brand needs to get packed onto each tiny business card.
Instead, choose just a few elements to include. Use two or three colors that match your brand. Utilize a font that is included in your brand style guide.
Think of it as a simplified version of your font. You want your business cards to fit in with other pieces that reflect your brand, while still looking modern and professional.
If your business is new or just doesn’t have a cohesive brand yet, now is the time to create on. You don’t necessarily need professional design help to do this. Even just choosing a set of matching colors, a few fonts, and a style, such as minimalism or a fun, colorful look can help you create guidelines that will help make all of your business materials match.
Utilize Your Logo
One easy way to reflect your brand without overdoing it is to include your business’ logo on your business card.
If your logo is too complicated to be shrunk down onto a business card, consider creating a secondary logo.
This could include the design outline of your logo, but with fewer words. Or it could feature just the name of your business with a simplified version of any images included in your logo.
Even just reducing the number of colors included in your normal logo can be an easy way to simplify it so that it won’t look too busy on your business card.
Limit Your Information
Before the internet came into common-use, business cards were packed full of information.
They would include a business name, address, phone number, fax number, and sometimes a pager number. They might even include details like business hours.
But now that a quick Google search will turn up all of that information and more, you no longer have to pack it onto your 3.5×2 inch card.
Instead, consider scaling it back to just your business name and website, as well as a phone number or email address, depending on how your customers usually contact you.
Limiting the information you include on your modern business cards will keep them looking clean and professional.
Make it Stand Out
The final tip to crafting the perfect modern business cards is to make them stand out.
It’s best to choose a single detail that will set your business cards apart from the rest. This could be a bright pop of color, a shiny foil border, or other creative elements.
Some businesses even get creative with the shape of their cards. There’s no hard rule that your business card has to be a rectangle. Consider opting for a circle, diamond, square, or other shapes to help your cards stand out from the crowd.
Even choosing a thicker paper to print your business cards on can help them stand out.
Creating the Perfect Modern Business Cards
Now that you know a few ideas for crafting the perfect modern business cards, it’s time to get started on designing yours.
Whether you already have a design in mind or you’re struggling to get started, we can help. Contact us today to see how we can turn your ideas into beautiful business cards that will leave a lasting impression on your clients and partners like Catdi Printing
Or, let us help you figure out which design ideas would work best, and which would hinder your goal of creating cards that stand out from the crowd!