Authors Posts by Gemma deSantos

Gemma deSantos

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How to Tell if Your Small Business Marketing is Working

Measuring the effectiveness of your marketing efforts is a crucial but often confusing part of business. This is perhaps even truer for small businesses,...

Big Sky: Big Ideas 2017 – The Next Frontier in Customer...

Montana technology company PFL is proud to announce the initial speaker lineup for its second annual Big Sky: Big Ideas Customer Engagement Summit. Salesforce...

Why the Font Should I Care?

Sometimes an idea is great enough to rise above even the worst presentation.  For all other ideas no pictures, poor grammar, or a bad...

5 Tips to Maximize Your Holiday Marketing Efforts

Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it...

Looking Beyond the Printed Piece

What is your goal? It goes hand-in-hand with ‘motive’ and ‘purpose.’ It is an all-encompassing mindset that looks beyond a single printed piece and engages...