Authors Posts by Gemma deSantos

Gemma deSantos

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How to Tell if Your Small Business Marketing is Working

Measuring the effectiveness of your marketing efforts is a crucial but often confusing part of business. This is perhaps even truer for small businesses,...

Troubleshooting Adobe Applications

A common problem in Adobe applications used for production (InDesign, Illustrator, or Photoshop) is when the program starts to behave strangely (for example, when...

6 Ways to Sell with Storytelling

In the early 1960’s, a track and field coach out of Oregon had a ritual he lived by. At the start of every season,...

5 Tips to Maximize Your Holiday Marketing Efforts

Holiday marketing? You may wonder why it’s a topic now, as you sip iced tea on your porch and enjoy the summer. But it...

You Gotta Know When to Fold’Em

Including a unique fold is a great way to increase interaction with your marketing material. Standard tri-folds are popular because they are an industry...